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SEO & Digital Marketing - Ayẹwo Magistral De Semalt

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Rii daju pe o ni ile-itaja lai si iru irisi kan. At best, curiers can come to check products or ask for products that are not related to what you sell. Ṣugbọn ti o ba ti o ba ni kan itaja pẹlu kan orukọ ara ati awọn aworan ti awọn ọja ti o tita? Eyi yoo jẹ ki awọn onibara ibaraẹnisọrọ lati ṣe alabapin, lati beere awọn ibeere ati awọn ọja kan lati ra awọn ọja kan. These perspectives are likely to pass the word on your store and products to other people, resulting in higher traffic as well as sales. Akọsilẹ akọkọ jẹ irufẹ si aaye ti ko ni aifọwọyi lakoko pe apẹẹrẹ keji jẹ aaye ti o dara julọ.

Le principal expert de Iyọlẹnu , Andrew Dyhan, apejuwe awọn ilana ni pato lati ṣepọ awọn ilana ti SEO ati onibara.

Kini iyasọtọ?

Search engine optimization (SEO) jẹ ilana lati ṣe ojula ti o rọrun lati idamo, rọrun lati ṣe ati ki o ṣawari. Above all, optimization helps consumers find your company among thousands or millions of other companies and is part of any digital marketing strategy.

SEO ni o ni lati ṣawari awọn olumulo si ile-iṣẹ rẹ nipasẹ awọn apẹrẹ awọn apẹrẹ. Lati ṣe eyi, your Web site must be located in the search engine search results (SERP). To make this easier to understand, here is a perfect example:

Ni oṣu kan, diẹ sii ju awọn 14 online iwadi. Nisisiyi, fojuinu ohun kan ti yoo jẹ ki a kan-a-kan ti awọn 14 million iwadi ti nilo rẹ ile-iṣẹ..Lati gba ojulowo iṣowo kan si aaye rẹ, ile-iṣẹ gbọdọ ṣe ipolongo daradara ni SERP, owo-ori nipasẹ awọn iṣẹ-ṣiṣe ati tita awọn ajọ-media.

Ti o ba jẹ ki awujọ ṣiṣẹ, o gbọdọ ṣe ipolongo. Ati fun eyikeyi ile-iṣẹ online, awọn iyasọtọ jẹ awọn iru aaye ayelujara free. Optimization of your site facilitates the ranking on SERP's first page.

Ti o ba jẹ pe o jẹ ọkan ti o ni igbẹkẹle ti awọn eniyan ṣe ayẹwo ati ki o ṣe ayẹwo awọn iwe akọkọ ti SERP, the ranking on the first page gives your company an opportunity to be found by people looking for information before ra awọn ọja.

Bawo ni sisọtọ ṣe ṣiṣẹ?

Awọn aṣàwákiri awọn aṣàwákiri ti nlo ọrọ lati ṣayẹwo awọn oju-iwe ti oju-iwe. They perform a number of activities that provide research results, including exploration, analyze and indexing, as well as evaluation of relevance and recovery. Awọn ohun kan ti a mọ lati fun a didara didara ni:

  • Awọn eroja Meta
  • Accessibility ati convivialité
  • Page oju-iwe
  • URL ati Awọn oju-iwe ayelujara Awọn olubasọrọ
  • oju-iwe
  • Awọn ẹya ara ẹrọ

Lati mọ ọrọ ti ọrọ yii nṣiṣẹ, o ṣe pataki lati wọ inu awọn alaye bi o ti ṣe sisẹtọ:

1. Ramper:

Search engines have software called spider or crawler that explores content of a Web page. Pẹlupẹlu, o jẹ ko ṣee ṣe fun une araignée de remarquer si une nouvelle page ti a ti fi kun tabi ti o ti wa ni kan ti o ti wa ni imudojuiwọn ojoojumọ. Nitori eyi, diẹ ninu awọn alakoso le wa ni oju-iwe ayelujara kan fun osu kan tabi meji. Pẹlupẹlu, exploration robots can not exploit password protected pages, Flash animations, images and Javascript. Nítorí, ti o ba ni ọkan ninu awọn wọnyi ninu rẹ Aaye, it is recommended to run a keyword simulator to see if these are detected by the software.

2. Atọka:

Once the spell is completed, the pages are stored or indexed into a geante database where the relevant information is extracted each time a user enters a particular keyword on the search engines.

3. Iwadi iṣẹ:

Whenever a search ti bẹrẹ, search engine n ṣaṣejuwe rẹ ati ki o fiwejuwe rẹ pẹlu awọn akoonu ti afihan. Lati fi awọn alaye gangan han, search engine must measure the relevance of all awọn ojúewé ati awọn ti o ni ibamu pẹlu awọn ile-iṣẹ data, ati awọn ọrọ ti a tẹ sinu SERP.

4. Algorithm:

Eyi jẹ apẹrẹ ti aisan ti a ti pinnu lati pa awọn ọrọ-ọrọ ati awọn ẹda URL pẹlu awọn gbolohun ọrọ. It seems awọn awọn esi ṣe afihan ati ki o pada awọn ojúewé pẹlu awọn ọrọ tabi ọrọ ti o wa ninu awọn iwadi. Bakannaa, awọn algorithmu mẹta wa: awọn algorithms lori aaye, hors site et sur tout le site.

Gbogbo iru algorithm iruwe wo orisirisi awọn ita ti oju-iwe ayelujara kan, pẹlu awọn asopọ, awọn ibaraẹnisọrọ, ọrọ awọn ọrọ ati awọn akọle akọle. Nitori awọn iwadi ti n ṣawari tẹsiwaju lati ṣatunṣe awọn algorithm wọn, o gbọdọ jẹ ki o mọ awọn ayipada lati le mu awọn ipo giga.

5. Gba:

Awọn abajade ikẹhin ti a ti fi han ni awọn abajade iwadi.

Awọn ọna asopọ laarin awọn iyatọ ati awọn onibara tita

Most people think there is no difference between SEO and digital marketing, to clarify this, it is important to examine them in depth. Lemento ni lati ṣe ipinfunni awọn esi. On the other hand, digital marketing aims to be a holistic online business that goes beyond the search engines optimization. To help an online business to prosper, you must adopt a credible digital marketing approach and set up an effective benchmark strategy.

SEO-tita oni-nọmba onibara

Diẹ ninu awọn oniye-iṣowo awari ni o tun ṣe apejuwe awọn iyasọtọ ni kikun gẹgẹbi iṣowo onibara. Pẹlupẹlu, awọn iyipo si nlọ si idaniloju idaniloju ti iṣowo onibara. To understand this, you must appreciate how SEO has changed over the years. The techniques that were effective in the years 90 or 2011 are now over-demanded which require new methods. Today, there are a lot more of the factors that are used to influencing legitimacy, including social media and links deemed unlike the past..

Ṣẹda ilọsiwaju idasi ọna-ṣiṣe

Ti o ba jẹ atunṣe-ṣiṣe ti o dara, o gbọdọ fi ipaa SEO ti o ni ipa. Awuju ọgbọn ni:

1. Ipolowo oja:

SEO effective is not just for generating traffic to your site, it should help to refine customer demographic data and geographical locations to ensure that you achieve the prospects of your products.

2. Wiwọle ti o sunmọ:

Google nilo pe Awọn oju-iwe ayelujara nwọle si awọn ẹrọ ti nṣiṣẹ kiri ati pe o nfun irufẹ idunnu si awọn onibara ti awọn ẹrọ wọnyi, gẹgẹbi awọn aṣàmúlò awọn olumulo.

3. Awọn aṣayan diẹ sii ninu awọn search engines:

For more efficiently, your site should not only do well in a search engine, but through other search engines.

4. Awọn akọle ni ibamu si awọn iṣowo:

Fiyesi ifojusi lori idanimọ ati lilo awọn gbolohun ọrọ ti awọn eniyan nlo lati wa alaye lati ṣe idaniloju pada lori idoko-owo.

5. Awọn akoonu ati didara oju-iwe ayelujara wẹẹbu:

Oju-iwe ayelujara rẹ yẹ ki o jẹ igbasilẹ fun awọn olumulo, ṣinṣin lati tọju ati ki o yẹ ki o ni didara akoonu.

Pẹlupẹlu, ni agbaye ti awọn algorithms, o gbọdọ nigbagbogbo mọ pe lemọleti jẹ an opin ilana. To help you grow up in the midst of all these changes, think about your target audience, put on solid optimization strategies and think about your site's convenience.

November 29, 2017
SEO & Amp; Digital Marketing - Ayẹwo Magistral De Semalt
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